Some stories don’t need words, they unfold gently, frame by frame....this coastal moment was one of those stories.
This stunning maternity shoot by Kel B Photography is one of my absolute favourites in our Co & Ry universe, featuring our Illoura dress from our Heriloom Collection. When we designed the Illoura, this is how we envisioned this piece being styled... and making women feel.
Set against the softness of the sunset, this shoot brought together everything we love most: simplicity, movement, and natural beauty. The Illoura dress by Co & Ry, a romantic off-shoulder design, long flowing skirt, and delicate gathering that speaks quietly but powerfully, embodying femininity in its most organic form.
Whether worn by a mother-to-be or a woman seeking something ethereal and free-spirited, the Illoura is more than a garment. It’s a feeling. One that wraps you in ease and reminds you that softness is not weakness—it’s strength in its most graceful form.
The Illoura isn’t just for the camera, it’s for the moments you want to remember as much as the ones you want to wear.
See more of this stunning shoot by Kel below.
The Illoura dress can be found in our Heirloom collection and has been designed to be worn multiple ways. Style to suit you or your client.
Thank you so much to this super talented photographer @kel.bphotography_for sharing this stunning work with us.