It started with a simple idea.
To see how one piece could be worn, lived in, and captured, by different women, in different places, in their own way.
So we sent one dress around Australia, passing it from photographer to photographer, from one woman to the next, each bringing their own light, their own story, their own way of seeing.
No strict brief. No over-styling.
Just a piece designed to move, to adapt, and to be worn in whatever felt right.
What came back wasn’t just a collection of images.
It was proof of something we’ve always believed:
That the right piece doesn’t define the moment,
it becomes part of it.
This is what it became, in different hands.
Stop 1 - Melina Takes Photos
We were so excited to start this project with one of our greatest supporters and super talent Melina Takes Photos in Geelong, Victoria.
Melina, a mum of three and a photographer of families, mums and the sweetest little bubs. Her work is exceptional, PLUS she is a super kind soul who loves a good fashion try on.
Set against dramatic coastal rock formations and harsh afternoon light, Melina wore our Illoura Satin in a series of self-portraits. Creating something that felt cinematic, textured, and almost otherworldly.
The way Melina photographs women feels both soft and powerful, which made this dramatic coastline feel like a natural fit.What we loved most about this shoot was the contrast.The softness of the satin against rugged stone.The movement of the fabric against the stillness of the landscape.
The way the Illoura shifted throughout the light, sometimes glowing almost silver, sometimes warm champagne.
Melina created magic with this shoot and I am so gratful to have her part of this project. There is a reason I chose Melina to be 'Stop 1' on our very first travelling dress.
Designed in Australia in limited runs, the Illoura Satin has become one of Co & Ry’s most-loved pieces for maternity photoshoots, motherhood sessions, and meaningful moments worth remembering. The satin catches light beautifully while still feeling soft, fluid, and easy to wear. With adjustable wrap ties and flowing fabric, the Illoura is intentionally versatile. Worn on or off the shoulder, layered over swimwear, styled barefoot at the beach or dressed up for golden hour, every photographer in this project interpreted it differently.
And that was the point.
Because the best pieces aren’t the ones worn once for a photo.
They’re the ones that become tied to memories afterwards.
Discover the Illoura Gown in Champagne Satin
